Hotels signal the ongoing regeneration of the Joburg inner city.
It's all still happening . . . well, almost all.
The Financial Mail reported, on 23 April, on three new hotels for the inner city – a 120-room four-star hotel in Marshall Street, near Rissik Street, opening this month; a 50-room five-star hotel near AAC headquarters and the Standard Bank superblock, which will follow later; and then, next year, a 150-room hotel in the same vicinity.
These are to be branded as Reef Hotels, developed by Isaac Chalumbira and hotelier Gustav Krampe. Chalumbira has been active in property development in the inner city for some time.
I hear that funding for the first of these hotels, the R70m Reef Hotels Gold, is from the Industrial Development Corporation and the ubiquitous TUHF (Trust for Urban Housing Finance). For some years now, the TUHF has been providing critical financing for urban revitalisation projects in the inner city as well as promoting BEE ownership.
I must admit that I've always believed that the last hotel to be developed in the inner city was the Mapungubwe, a conversion of the old French Bank building on the corner of Marshall and Ferreira streets. I know that it has been recording excellent occupancy rates on Mondays to Fridays, reflecting its strong support by business folk, but is evidently pretty much empty over weekends.
But the Financial Mail also refers to another new inner city hotel, the Ashanti. That caught me a bit by surprise because I know that the Ashanti and neighbouring Dogon, both in Anderson Street, were refurbishments of ex-Hollard Insurance commercial buildings by Leungo Holdings (a Hollard/PHAB joint venture) into high-quality residential accommodation. While they were originally dubbed Condominium Hotels, the Ashanti has obviously moved on from there and is now a full hotel being managed by Urban Hip Hotels.
Ashanti
The Ashanti webpage states that it "offers 29 fully designer furnished apartments, complete with fully fitted kitchens, modern décor, spacious lounges, plasma TV screens & satellite television and en-suite bathrooms”. All Studio, one-bedroom and two-bedroom apartments are serviced daily.
The trendy, stylish and hip designer apartments at Ashanti Hotel all offer self-catering facilities and guests therefore have a choice to enjoy a quiet meal in or try out the unique and modern on-site restaurant Darkie Café, which offers African fusion cuisine.
Interestingly, these two and the three Reef Hotels all cluster in the southwestern corner of the inner city, but then that is the mining and financial quarter so they are obviously focusing on the same clientele as the Mapungubwe.
There are, of course, at least two more hotels in the inner city currently in the construction phase, or more accurately, the refurbishment stage – one in the north and the other in the east.
The development in the north is The Orange Hotel in Braamfontein. This is a South Point development, which has become a major player in Braamfontein, particularly in the field of student accommodation.
This new R45m investment will broaden South Point's current portfolio, which is predominantly in student accommodation and, undoubtedly, have a marked effect on the Braamfontein precinct. The Orange Hotel is described as a four-star "hip" hotel, comprising 60 rooms, a floor of meeting/function rooms and ground floor reception, bar and dining area extending on to an outdoor deck.
It will be a "hip, cool and sexy" destination for the 30 to 40 age group and will be based on the "crash-pad concept" that aims to create an "edited down" version of the boutique hotel experience.
Well, I gather that it targets those who spend their days crammed with meetings and work and want somewhere to "crash and chill" in "the place to be and be seen". All I want, after a day like that, is to be unnoticed and sleep non-stop, but then I am twice the age of the target market! Hey, maybe there is a niche for a development in the inner city for us aged who quietly pass out rather than crash!
Anyway, The Orange Hotel looks as though it will add further depth to the Braamfontein offering, which is becoming more and more eclectic!
Main Street Life
The hotel development in the east is part of the Main Street Life complex that is an addition to developer Jonathan Leibmann's east-side developments close to his unique Arts on Main concept. I spent an interesting hour or so with him some weeks ago as he took me through the Main Street Life project.
Milisuthando Bongela, in the Mail and Guardian of 16 April, describes the concept as not "just any old apartment block. It aims to have a greater impact on the lives of its inhabitants. It's a physical representation of the 2010 consumer minded in a post-recession climate where the values of knowledge, collaboration, sharing, innovation and green living will form part of the DNA of this nascent community".
It has 200 residential units for sale with high-quality retail on the ground floor, music rehearsal rooms, a launderette and DVD rental service and weekly art movie showings. Apart from the 200 units for sale, the development includes a 12-suite boutique hotel, The 12 Decades.
Each suite will be representative of one of the 12 decades of Jozi's history and each the creation of individual designers. Each floor reflects a different theme, ranging from art and architecture to the visual arts and includes film, fashion and design, photography and fine art.
So, the objective here is to build a collaborative art community complementing that of Arts on Main. Owners of the units will be able to use the development's exhibition space and, for an annual fee, will have the use of the rooftop, which can also be used by fee-paying non-residents.
This large area will be used as collaborative space and includes a roof-top pub, yoga facilities, plunge pool and, unusually, a small open air boxing gym.
These are all surrounded by the inner city skyline – a great place for some pre-work tai chi, but then who'd want to go to work?
The current inner city hotel downside is that both the Carlton and the former part-Tollman Towers, then Johannesburg Sun, then Downtown Holiday Inn, remain as empty, towering, brooding hulks on the cityscape. The first closed in 1997 and the building is now owned by a parastatal, which goes some way to explaining the decade-plus lack of progress in its re-use.
But the other is in private sector hands. The last I heard was that this was a Tanzanian developer, but, apart from a very short stint as the 700-roomed Kwa Dukuza Egoli Hotel & Conference Centre and a lot of talk, it also appears to never get any further.
Hotel beds
At one time these two hotels together provided some 1,300 beds in the inner city. Between the Parktonian, Devonshire, Mapungubwe and Ashanti there are 483 beds (excluding the Sunnyside Park and Milpark Holiday Inn which aren't really in the inner city) with another 392 planned – if one counts the three Reef Hotels, The Orange and Main Street Life's 12 Decades.
So we are edging back to the 1,000-room mark in a variety of very, very different hotel offerings from two decades ago.
I somehow think that the development of the eastern side of the inner city is beginning to outpace that of the west. Is this perhaps a private sector versus public sector thing? The eastern sector has witnessed the development of Arts on Main followed by Main Street Life, which is adjacent to another large new residential redevelopment, all breathing fresh life into a previously run down and decrepit quadrant of the inner city.
Add the fact that Afhco has done some amazing things with deserted buildings in this same eastern precinct (such as the conversion of the old Greatermans office building into 428 residential units in partnership with International Housing Solutions SA Workforce Housing Fund), as well as with a number of run-down, "infested" buildings that surrounded the now-refurbished Transport Square. It is also in the throes of completing its massive 120 End Street project as well as the upgrading of the adjacent park and the provision of the Citykidz pre-and primary school.
The Greatermans Headquarters building, built in 1950/1 - "a powerful statement of a large-scale trading organisation" (Johannesburg Style by Clive M Chipkin) - incidentally had been hijacked and totally stripped of just about everything. It now offers secure rental accommodation to R3,500 to R10k per month earners in an incredible location vis-à-vis proximity to the centre city and large employment centres such as the Carlton Centre, the Absa campus and the 2010 precinct with Ellis Park at its core.
It is next to a Rea Vaya station and the units offer an open plan kitchen design, great finishes, VoIP telephones, internet and DSTV connections and a safe environment via 24 hour security, fingerprint access, street patrollers and a shuttle service into the CBD. Hey, the new stuff in the inner city, even if it is recycled, is offering much, much more than it used to.
Newtown
Moving to the western side of the inner city, Newtown, the office block extension to Sci Bono, appears to be nearing completion but the redevelopment of Transport House into another boutique hotel, announced by the Johannesburg Property Company (JPC) probably two years ago, has yet to begin, as is the case with the redevelopment of the Majestic site (opposite the eastern façade of the Market Theatre). It is evidently now due to start in July, after years of JPC bureaucracy.
The good news is that Atterbury Property Development's massive R1bn-plus project north of Museum Africa, known as Newtown Junction, is also slated for construction-start in mid-year. It will be a mixed use project consisting of a retail mall, 180-room four-star hotel, offices and apartments, and a borough market. The project will link through Museum Africa to Mary Fitzgerald Square and also provide much-needed additional space for the Market Theatre.
Newtown, therefore, may be providing another 200-plus hotel rooms, which will take the inner city over the 1 000-room mark.
And the unhip?
The 2010 World Cup is still a major driver of getting things done that should have been done regularly and not just when we host a world summit or cup! Street names are being painted on kerbs and new, bright yellow directional signs are being erected like a rash over the city.
Two problems with the latter. I notice they are all being displayed on their own new shiny poles. Why wasn't the opportunity taken to rationalise our pavement clutter by consolidating signs on fewer poles? Bureaucracy undoubtedly, but probably also because we have uncoordinated council departments, and each feels that it has the right to display its own signs on its own poles! Thus one has poles displaying traffic signs, hawker signs, tourist signs, et cetera et cetera, and quite often poles displaying no signs at all! Hence, new poles are even being erected where other poles stand forlornly, their signage having disappeared some years ago.
Anyway, who checks that the signs are correct in the first place? The half-dozen or more signs erected recently in Miriam Makeba Street pointing to Mary Fitzgerald Square are all marked "Mary Fitz Gerald Square"! I kid you not.
