Big splash for Harcourts in EL

Renowned international property group Harcourts is making waves in East London with the conversion of four leading local estate agencies to the brand.

The four former Homenet agencies changed over to the Harcourts brand recently following a partnership deal between the two groups that has seen a new giant, Harcourts Africa, emerge in the SA real estate market.

Phil Rawstron, who has renamed his agency Harcourts Advantage, says the switch has unified the old Homenet group under an established and reputable international banner.

"A great advantage is that we are moving forward in difficult economic times, a fact that is not lost on our clients. It is also the ideal opportunity to bring my top agents in as partners to form a solid and reputable association that will boost our offering to our clients."

Lance Gouws of Harcourts Cornerstone adds that the professional image and approach of the Harcourts group will add value. "I strongly identify with the Harcourts values of putting people first, doing the right thing, being courageous and having fun and laughter. That is precisely the way I think real estate companies should operate."

Kim Wood of Harcourts on the Bay says Harcourts is bringing new vigour to the local property market. "It is a dynamic brand fuelled by a new energy and successfully driven by the Harcourts Africa CEO, Martin Schultheiss."

Annie and Ronnie Coetzee of Harcourts Mercantile, the fourth agency to convert, note that Harcourts has proven systems that are re-invigorating the local real estate industry.

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